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Highway Users Alliance Appoints New Director of Marketing

For Immediate Release

NEWS RELEASE

Contact: Cathy Gillen, 202.857.1200, cathygillen@highways.org

Highway Users Alliance Appoints New Director of Marketing

WASHINGTON, DC – Today the American Highway Users Alliance announced its new director of marketing.  Daisy Singh, previously The Highway Users’ longstanding project manager, has been promoted to Director of Marketing & Communications overseeing all branding, marketing and event management activities for the organization.

Highway Users President & CEO Greg Cohen remarked, “Daisy has assumed increasing responsibilities over the years and brings vital experience to the critical role of The Highway Users’ marketing director.  Her experience, diligence and proven track record make her a perfect fit for this position.

Singh commented, “Becoming the marketing director for The Highway Users was a natural progression that evolved over time.  This is an exciting period for our organization as we launch new grassroots and events initiatives and I’m thrilled to be a part of the team that helps drive towards our goals.”

Singh has more than a decade of experience in events management and print & digital marketing at The Highway Users.  Specifically, she will work to ensure consistent branding across all communications channels; oversee the design, branding and development of marketing materials and direct all Highway Users events from initial conception to execution.  Singh is also actively involved in the Keep America Moving grassroots campaign aimed at highlighting the consequences of a deteriorating Highway Trust Fund.  She has a Bachelors of Arts degree in journalism and mass communications from New York University and is working towards her certified meeting professional (CMP) designation.

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The American Highway Users Alliance represents motorists, RV enthusiasts, truckers, bus companies, motorcyclists, and a broad cross-section of businesses that depend on safe and efficient highways to transport their families, customers, employees, and products. Highway Users members pay the taxes that finance the federal highway program and advocate public policies that dedicate those taxes to improved highway safety and mobility.

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